Spend Optimizer analyzes your Google Ads performance across geographies and day-of-week × hour, then recommends concrete budget shifts with a confirm-to-apply action list — backed by an evidence pack of top metros, a day/hour heatmap, and even NOAA weather correlations for seasonal demand.
What it does
Spend Optimizer reads your real conversions, builds an evidence pack, and turns it into a confirm-to-apply action list — grounded, never a black box.
Ranks your top metros by conversion rate and ROAS, then recommends where to push bids up and where to pull back.
Finds the day-of-week and hour windows that actually convert, so you stop paying for dead hours and fund the peaks.
Every recommendation ships with the receipts — a day/hour heatmap plus the underlying metrics behind each shift.
Correlates demand with NOAA weather data so seasonal services see the heat-wave and cold-snap spikes that drive calls.
Nothing changes on its own. Recommendations queue as a checklist you approve before anything hits the account.
Scoped to each workspace and built only from your real conversions — no generic benchmarks, no cross-account bleed.
What it surfaces
Geo, day, hour, and weather — one evidence-backed action list you approve.