Chat with your Google Ads account — in plain English

A Claude-orchestrated MCP client connected to the Google Ads API — the Google-side twin of the Meta Ads Agent. Ask why spend spiked or which search terms are wasting budget; read-only is instant, and any change to the account requires explicit confirmation. Attach an optional Agent Skill to steer how it works.

Open Agent → All Intelligence tools

Which search terms wasted the most last week?

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Inspecting search terms across 4 active campaigns…

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tool: get_search_terms(date=last_7d, min_cost=25) → 38 rows

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Found the culprits. Three terms burned $612 with zero conversions: "free ac repair" ($241), "hvac technician jobs" ($218), and "how to fix furnace diy" ($153). All irrelevant — job-seekers and DIYers, not buyers.

Recommendation: Add these as campaign negatives. Want me to apply them?

Yes, add those negatives.

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Confirmation required Proposed change: add 3 phrase-match negative keywords to campaign Search — HVAC: "free ac repair", "hvac technician jobs", "how to fix furnace diy". This will stop matching those queries immediately.

✓ Confirm add negatives ✕ Cancel

What it does

Plain English. Tool calls. Audit trail.

The agent has read-write access to your Google Ads account via MCP. Diagnostics run instantly. Mutations queue for confirmation. Every action is logged.

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Diagnostic Questions

"Why did cost/conv jump this week?" — the agent inspects campaigns, ad groups, and search terms, finds the cause, and explains it plainly.

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Bulk Changes

"Add every wasted search term as a negative" or "pause keywords under 3% CTR" — the agent proposes the list, you approve, it applies as a batch.

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Confirm Before Execute

Every mutation surfaces a confirm dialog with the proposed change. Read-only queries skip this step. You're never surprised.

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Attach an Agent Skill

Bolt on a selectable prompt add-on — an "Agent Skill" — to steer the agent toward your playbook, from negative-keyword hygiene to bid-strategy reviews.

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Account-Aware

The agent knows your campaign structure, naming conventions, and recent changes. No re-explaining context every conversation.

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Per-Workspace

Each agency sub-account gets its own scoped agent. Google Ads credentials never cross workspaces.

Try these prompts

What people actually ask

"Which search terms wasted the most last week?"

Pure read-only. Returns the highest-cost, zero-conversion queries so you can prune them fast. Instant.

"Which keywords are dragging down Quality Score?"

Ranks keywords by Quality Score and breaks down expected CTR, ad relevance, and landing-page experience.

"Am I on pace to spend the monthly budget?"

Reads month-to-date spend vs. budget and projects end-of-month pacing per campaign.

"Add every junk term this week as a negative"

Agent proposes a list of negative keywords from wasted search terms. You approve. They apply as a batch.

"Is my campaign structure a mess?"

Reviews single-keyword ad groups, overlap, and theme drift, then suggests a cleaner build.

"Should I switch this campaign to Max Conversions?"

Compares recent performance under the current bid strategy and models the trade-offs before proposing a change.